In just a few weeks, the FIFA World Cup 2026 will capture global attention. Between June 11 and July 19, Canada will host 13 matches and welcome an estimated 5.5 million international visitors throughout the tournament. Airports, convention centres, hotels and parks are preparing for larger crowds, increased movement, and continuous activity throughout the day. Behind these experiences is a significant amount of preparation focused on keeping spaces clean, safe, welcoming, and ready to support thousands of daily interactions.
For us, supporting high-occupancy and high-touch environments is part of everyday work. Airports, specially, rarely slow down, and events like the FIFA World Cup bring even more movement into spaces that are already operating almost constantly. Terminals remain active late into the night, public seating areas fill quickly, washrooms require continuous attention, and convention spaces often need fast resets between events and large groups of visitors. In environments like these, small details matter because they directly shape how people experience the space around them.
Much of that experience also rests on the people behind it. During busy periods, visitors often rely on frontline staff for directions, questions, and day-to-day assistance, which is why we prepare our team members to act as ambassadors for the spaces they support. Beyond maintaining the environment, they help create a welcoming experience by being approachable, attentive, and ready to assist people from all over the world with professionalism and care. This approach is reinforced through ongoing training in customer service, communication, Cleaning for Health practices, health and safety protocols, emergency response procedures, and site-specific operations, helping them respond confidently and effectively in busy public environments.
During the FIFA World Cup season, daily routines will be adjusted to match the rhythm of the venue, and scheduling will become more dynamic based on operational needs in the moment. Our on-call pool of pre-trained, cross-trained team members will allow us to introduce temporary rover positions designed to support unexpected situations and peaks in activity throughout the season without disrupting operations.
As Canada prepares to welcome visitors, fans, and communities together for the FIFA World Cup season, we are proud to support the spaces that help shape so many first impressions. The practices we apply during moments like this are not temporary solutions; they are the same standards our teams follow every day to help spaces remain clean, welcoming, and ready to support the people moving through them.